Reverse Shrinking Donor Files with Acquisition Surround Sound: How New Channels Mean New Donors
Last year, nonprofits raised more money than they had in five years. They also had fewer donors than they’ve had in five […]
Turn Supporters into Storytellers with STORYconnect
Storytelling builds trust, deepens emotional connection, and brings missions to life. Yet for many organizations, collecting first-person stories at scale remains a persistent challenge. Stories are […]
A Day in the Life: How Donor Ambassadors Build Meaningful Donor Connections
Every donor matters, and every engagement counts. Whether they’re a first-time supporter, a monthly sustainer, or a long-time mid-level champion, donors respond […]
90-Day Audience-First Quickstart
We’ve talked about how audience-first marketing is already transforming fundraising. Smarter modeling saved one nonprofit $315K. Personalized outreach drove an 85% higher […]
Why MOBILEpurpose Leads the Way
What To Look for in a Texting Provider, and Why MOBILEpurpose Leads the Way We’re more connected than ever but reaching donors […]
Beyond “Dear [First Name]”: Customization at the Audience Level
You’re probably already familiar with the basics of personalization. “Dear [First Name]” is a great place to start an email or letter, […]
Why Most Email Acquisition Strategies Fail
It’s campaign crunch time. Your email list has grown stale. Performance is soft. Your team is under pressure to bring in new […]
Fundraising Lessons from 50 Years of Reinvention: What Nonprofits Can Learn from SNL
Fifty years. That’s a lifetime of reinvention, audience engagement, and cultural impact. The recent Saturday Night Live 50th Anniversary Special was more […]
The Five Love Languages of Fundraising
If you think this is just another feel-good fundraising analogy, think again. We talk a lot about donor engagement, retention, and lifetime […]
Moving the Goalposts on Donor Engagement
Two years ago, Moore highlighted what $7 million — the cost of a 30-second ad in the big game at the time […]
Fresh Start: 5 Fitness Tips for Your Fundraising Strategy
A new year brings an air of excitement for some, uncertainty for others, and the potential for renewal and growth. Just as […]
A Medicine that Nonprofit Marketers Can Dispense
There’s a reason why when you hear “Surgeon General,” your mind may automatically fill in “warning.” Surgeon General Dr. Luther Terry issued […]