Build Brand Authority for AI Discovery

Reach New Supporters with AI Visibility

More than half of U.S. consumers have used AI tools or agents to shop, which means your future constituents are likely using AI engines to research you. What are they hearing? 

TRUSTbuilder AI is Moore’s AI visibility and brand service for nonprofit. It uses nonprofit-specific queries to measure how ChatGPT, Claude, Gemini, and Meta AI describe and recommend you against your actual brand positioning, helping you build a clear position, consistent facts, visible expertise and credible validations that attract humans and AIs alike. This type of generative engine optimization (GEO) can increase AI visibility by up to 40%.

Measure Your Presence in AI Answers

We conduct a TRUSTbuilder AI Audit that creates a baseline of observed AI answers to realistic constituent and donor questions

Understand What AI Sees

Your Audit identifies inaccuracies, missing expertise, influential sources, and organizations appearing instead of you on LLMs and other AI platforms. 

Strategy Beyond the Audit

Moore’s brand experts create a roadmap for building AI visibility across the top six AI platforms on the topics and questions your audiences care about. 

Act to Improve Your Results

We work with you to improve authoritative facts, expert content, accessible digital information and credible outside sources, so AI platforms will discover you and understand your presentation of your brand. 

Get the

TRUSTbuilder AI Playbook

Moore’s free guide offers nine practical actions for you to take to build brand authority in an AI-driven world. Prepare for agentic giving today! 

Continuous Improvement

Build Systems for Brand Growth

We don’t just audit your presence and wish you good luck. Moore’s brand experts use a five-step process of measure, understand, strategize, activate, and repeat to connect diagnostic findings to your brand to action with real results and easier GEO wins. 

Build a Unique Voice

Extend Your Brand into AI Discovery

TRUSTbuilder AI combines AI discovery intelligence with Moore’s brand strategy expertise to help you understand how you are represented in AI-generated answers and strengthen the information, expertise, and credibility that shape those representations. 

Why Choose TRUSTbuilder AI?

TRUSTbuilder AI helps you understand how AI platforms represent your mission, issue area, expertise, and credibility. By measuring observed responses, identifying information opportunities and influential sources, and developing an authority-building strategy, you can take informed steps to strengthen your representation in AI discovery. Here’s how: 

Get Results Across Agents & LLMs

Don’t just ask one generative engine how you rank. Our Audit reviews your presence on ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, and Meta AI side-by-side. 

Comprehensive Results

Moore’s TRUSTbuilder AI Audit gives you nonprofit results for each action step: discover, decide, check, give, and volunteer. You see questions you won and ones you lost, as well as what the AI says about you when prompted. 

Brand Authority Beyond AI Visibility

TRUSTbuilder AI evaluates more than whether you appear in AI-generated answers. It examines how your organization is described, the credibility and accuracy of the information presented, and its representation relative to peers.  

Connected Brand and AI Strategy

Moore’s experts in audience research, positioning, and messaging address your underlying brand challenges that may affect how you are represented in AI discovery for increased brand perception. 

Nonprofit Focus

Our work is with purpose-driven organizations, so every question has a donor or volunteer intent: first gift, monthly, major, legacy, tribute, workplace match, donor advised fund, and more. 

Prepare for Agentic Giving.

Agentic giving is when personal AI agents research where to give and may eventually complete the gift. We test if agents can complete a gift to prepare for this type of agentic giving. 

Request a

TRUSTbuilder AI Audit

Get a customized evaluation of your organization’s AI visibility and trust. 

Learn More About TRUSTbuilder AI:

Learn the top eight tips you can use for answer engine optimization starting today 

Read More

How you can structure content, strengthen their brand voice, and stay discoverable in a world beyond the 10 blue links 

READ MORE

Integrated Solutions.

Measurable Impact.

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