Moore https://wearemoore.com/ Creating data-driven connections for great nonprofit causes Thu, 04 Apr 2024 20:16:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://wearemoore.com/wp-content/uploads/2020/12/cropped-favicon-32x32.png Moore https://wearemoore.com/ 32 32 Don’t Nick Your Story Subjects  https://wearemoore.com/blog/dont-nick-your-story-subjects https://wearemoore.com/blog/dont-nick-your-story-subjects#respond Thu, 04 Apr 2024 20:16:45 +0000 https://wearemoore.com/blog/ By Nick Ellinger, Chief Brand Officer Last week, thousands of avid distance runners got Nicked. No, I didn’t do something so dumb my name became a verb (though that could still happen!). The New York City marathon set their rejection emails out with the above smiling image of Nick, a 2023 runner, as the opening. […]

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]]> https://wearemoore.com/blog/dont-nick-your-story-subjects/feed/ 0 Standout Insights from Moore’s Brown Bag Webinar on Influencer Marketing https://wearemoore.com/blog/standout-insights-from-moores-brown-bag-webinar-on-influencer-marketing https://wearemoore.com/blog/standout-insights-from-moores-brown-bag-webinar-on-influencer-marketing#respond Mon, 01 Apr 2024 17:26:54 +0000 https://wearemoore.com/blog/ If you missed our inaugural Brown Bag Webinar, fret not – we’ve curated a recap highlighting the dynamic world of influencer marketing in the nonprofit sector. Couldn’t join us live? Don’t miss the recording! Explore our nuanced discussions and glean actionable insights to elevate your nonprofit’s marketing strategies. Misti Dragano, Senior Vice President of GIVEfluential […]

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]]> https://wearemoore.com/blog/standout-insights-from-moores-brown-bag-webinar-on-influencer-marketing/feed/ 0 The Least Important W: Where  https://wearemoore.com/blog/the-least-important-w-where https://wearemoore.com/blog/the-least-important-w-where#respond Fri, 15 Mar 2024 20:21:24 +0000 https://wearemoore.com/blog/ If you look at the W questions journalists are told to answer—who, what, when, where, why—each has their value. Clearly, you want to be asking the right who, with details about what they are giving to and why they (specifically) would want to give, at the right time. This makes where – the channel of […]

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]]> https://wearemoore.com/blog/the-least-important-w-where/feed/ 0 Acquisition Hits Where They Ain’t  https://wearemoore.com/blog/acquisition-hits-where-they-aint https://wearemoore.com/blog/acquisition-hits-where-they-aint#respond Fri, 08 Mar 2024 19:30:54 +0000 https://wearemoore.com/blog/ “Wee Willie” Keller was one of baseball’s first stars. He still holds the record for best season batting average for a lefty, set in (this is not a typo) 1897, despite weighing 140 pounds soaking wet. How did it do it? He said his goal was to “hit ‘em where they ain’t.” As new donor […]

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]]> https://wearemoore.com/blog/acquisition-hits-where-they-aint/feed/ 0 The Power of Personalized Storytelling https://wearemoore.com/blog/the-power-of-personalized-storytelling https://wearemoore.com/blog/the-power-of-personalized-storytelling#respond Thu, 29 Feb 2024 19:38:29 +0000 https://wearemoore.com/blog/ My journey into philanthropy was profoundly influenced by my beloved grandmother, Betty. Her unwavering love and compassion for others left a lasting memory, shaping my values and inspiring my commitment to giving back. In the wake of her passing, I found solace and purpose in supporting organizations like the Alzheimer’s Association and Meals on Wheels, […]

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]]> https://wearemoore.com/blog/the-power-of-personalized-storytelling/feed/ 0 MooreCast 2024: Predictions from Industry Leaders  https://wearemoore.com/blog/moorecast-2024-predictions-from-industry-leaders https://wearemoore.com/blog/moorecast-2024-predictions-from-industry-leaders#respond Fri, 09 Feb 2024 19:02:48 +0000 https://wearemoore.com/blog/ From the impact of AI on public relations to the evolution of donor journeys and ethical fundraising, Moore experts dissect the nuances of donor engagement and technological integration with one goal in mind: Providing nonprofits with the knowledge to navigate the changing landscape.  MooreCast 2024 dives into mail, digital, response management, donor journey, and overall […]

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]]> https://wearemoore.com/blog/moorecast-2024-predictions-from-industry-leaders/feed/ 0 Harnessing the Power of Influencer Marketing for Nonprofits https://wearemoore.com/blog/harnessing-the-power-of-influencer-marketing-for-nonprofits https://wearemoore.com/blog/harnessing-the-power-of-influencer-marketing-for-nonprofits#respond Fri, 26 Jan 2024 21:52:20 +0000 https://wearemoore.com/blog/ You are looking for innovative ways to engage donors, raise awareness, and drive their missions forward. Our recent webinar, “The Power of Influencer Marketing,” in partnership with The Nonprofit Times, explored why nonprofits should tap into this booming $21 billion industry. In short, influencers and their social media platforms offer the opportunity to collaborate with […]

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]]> https://wearemoore.com/blog/harnessing-the-power-of-influencer-marketing-for-nonprofits/feed/ 0 First, The Cookie; Now The Crumbs https://wearemoore.com/blog/first-the-cookie-now-the-crumbs https://wearemoore.com/blog/first-the-cookie-now-the-crumbs#respond Thu, 18 Jan 2024 16:59:27 +0000 https://wearemoore.com/blog/ Earlier this month, Google turned off tracking cookies for 1% of Chrome users, and the results will shock you! If this sounds clickbait-y, that’s intentional; you will see more of those types of ads because of this shift from cookies. When we launched our webinar about the eventual elimination of third-party cookies three years ago, […]

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]]> https://wearemoore.com/blog/first-the-cookie-now-the-crumbs/feed/ 0 2023 Digital Fundraising Successes and 2024 Strategies https://wearemoore.com/blog/2023-digital-fundraising-successes-and-2024-strategies https://wearemoore.com/blog/2023-digital-fundraising-successes-and-2024-strategies#respond Thu, 11 Jan 2024 20:02:19 +0000 https://wearemoore.com/blog/ By Adva Priso, Chief Strategy Officer, Moore Digital You’ve hopefully seen how Moore Digital clients did on Giving Tuesday in our report. But inquiring minds want to know how they did for the rest of the year. After all, sometimes campaigns can get you revenues you were going to get already – just getting people […]

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]]> https://wearemoore.com/blog/2023-digital-fundraising-successes-and-2024-strategies/feed/ 0 Brand Is The New Search Engine Optimization  https://wearemoore.com/blog/brand-is-the-new-search-engine-optimization https://wearemoore.com/blog/brand-is-the-new-search-engine-optimization#respond Fri, 05 Jan 2024 17:54:02 +0000 https://wearemoore.com/blog/ In 1996, two Ph.D. students at Stanford had an idea: what if the internet was like academia? What if a link was like a citation? The more popular pages and the pages that were popular among the more popular pages should come to the top of search engine listings. The students were Larry Page and […]

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