2025 in Review And the Road Ahead

Our 2025 in Review report brings together the latest nonprofit marketing benchmarks, trends, and real-world examples to show where organizations are seeing growth today.

From digital and P2P to mail and mid-level giving, the report highlights how channels work together and where new opportunities are emerging. It also outlines practical actions organizations can take to strengthen cross-channel strategies, improve donor journeys, and use data more effectively.