Personalization Beyond Cat vs. Dog
Whether they are advocates or slacktivists, proud pure-bred pet fur parents or proud shelter rescuers, you know that your donors come in all types. You also know that you do best when telling their individualized story.
We can help. We help organizations restore habitats, save species, and rescue animals from predators, human and otherwise with 1:1 omnichannel marketing.
Raise More Money
with Better Audiences
Discover the hidden gems on your file and using 1:1 communications to elevate them to sustainers, major givers, and more.
Every Channel. Maximum Results.
Mail. Digital. CTV. Social. Email.
Eliminate silos among channels and vendors that block your revenues. Instead, get AI-driven clarity and real-time performance insights to increase results. Our precise omnichannel marketing turns potential supporters into loyal donors and advocates.
Strategies That Drive Lasting Growth
Strategy that Grows with You
We deliver transformational growth to animal organizations with strategy that scales. In every donor lifecycle, we help you get the most out of each donor and attract high-potential acquisition audiences.
Why Choose Moore?
We bring strategy, audience, data, creative, and media planning together into a unified whole. Our strategy is audience first so that you build around your donors, not your channel for maximum revenue growth.
Keep Your Donors
Engaged with Moore
We don’t just acquire and forget. We keep your donors engaged, connected, and committed to your mission.
Humane World for Animals Case Study
Challenge
Humane World for Animals wanted to expand its audience and channel reach to increase its revenues and brand at the same time.
Solution
We used SimioCloud to model for their most likely sustainers, then targeted them with connected TV advertising.
Results
- Achieved a 3x return on ad spend
- Increased brand awareness by 4%
- Increased its sustainer file by 10%
San Diego Zoo Case Study
Challenge
San Diego Zoo Wildlife Alliance wanted to reinvigorate their membership program with stronger renewals from active and lapsed members.
Solution
We refreshed the creative, increased campaign cadence, expanded the member series from four to six direct mail pieces, re-engaged lapsed members, built more highly visual emails, and added a final-day text message touchpoint. The campaign also incorporated stronger storytelling and real member quotes.
Results
Highest membership level in five years
7.5% increase in membership retention
$5.3 million in membership revenue
2025 MAXI Award winning campaign
Leader Dogs for the Blind Case Study
Challenge
Leader Dogs for the Blind wanted a campaign that would break through with donors, drive higher engagement, and increase giving for the next class of Leader Dogs.
Solution
Results
18% increase in average gift
24% increase in response rate
26% increase in net revenue per donor.
Learn More About Moore's Work With Animal Organizations
See how animal organizations performed last year with tips for a path forward to 2026 and beyond.
See how Humane World for Animals used connected TV advertising to increase their sustainer file and revenues.