Driven by Urgency, Powered by Data
Moore MOBILEpurpose is a texting platform built for fundraising, advocacy, and 1:1 donor engagement. It enables peer-to-peer messaging, delivers personalized messages at scale, and uses the nation’s largest nonprofit donor data co-op for precise targeting and real-time reporting.
Texting isn’t just another outreach channel. With a 98% open rate and 90% of messages read within three minutes of sending, it’s your most efficient way to reach donors where they’re already looking.
Reach Donors
Where It Matters Most
1:1 Connections with Key Supporters
Audience-First Impact
MOBILEpurpose enables nonprofits to identify and engage high-propensity donors and advocates with precision. By combining predictive modeling with real-time behavioral insights, it ensures outreach is targeted, timely, and relevant, so every campaign delivers measurable results in engagement, giving, and advocacy. With RCS support, messages can include micro-app functionality, interactive features, and advanced media for richer donor experiences.
Responsive Marketing, Powered by Data
Rapid Activation
Launch campaigns in days, not weeks. MOBILEpurpose equips nonprofits to strike while the iron’s hot, whether it’s breaking news, fundraising opportunities, or rallying support in a crisis. Streamlined workflows and integrated donor data enable rapid deployment across channels. MOBILEpurpose ensures outreach is both immediate and effective, so every campaign captures attention and drives action when it matters most.
Why Choose Moore MOBILEpurpose?
MOBILEpurpose helps nonprofits seize critical moments by combining deep donor intelligence with rapid deployment tools. Launch fast, target precisely, and maximize results when it matters most.
Activate Your
Next Campaign
Moore MOBILEpurpose is built for moments that matter. Reach donors faster, engage them more personally, and deliver measurable fundraising impact.
Marine Toys for Tots Case Study
Challenge
Marine Toys for Tots set out to expand their reach to more children in need during the GivingTuesday holiday, creatively branded as “Giving TOYSday.”
Solution
Moore MOBILEpurpose executed a peer-to-peer texting campaign anchored by a 3X matching gift offer. Targeting both digital and direct mail donors, the campaign delivered personalized, urgency-driven messaging that boosted engagement and response.
Results
$415,000+ raised in two days
$125 average gift
18.7x return on investment
An Educational Institution Case Study
Challenge
The organization sought to engage its community on Valentine’s Day by encouraging supporters to send cards of encouragement to students. Fundraising was a secondary goal.
Solution
With Moore MOBILEpurpose, the organization texted nearly 250,000 supporters, inviting them to sign a virtual Valentine’s Day card.
Results
5,904 supporters signed the virtual Valentine’s Day card
1,049 donors contributed, including 37 new sustainers
1.7:1 ROI with stronger relationships built across the donor file
