Reach New Supporters with AI Visibility
More than half of U.S. consumers have used AI tools or agents to shop, which means your future constituents are likely using AI engines to research you. What are they hearing?Â
TRUSTbuilder AI is Moore’s AI visibility and brand service for nonprofit. It uses nonprofit-specific queries to measure how ChatGPT, Claude, Gemini, and Meta AI describe and recommend you against your actual brand positioning, helping you build a clear position, consistent facts, visible expertise and credible validations that attract humans and AIs alike. This type of generative engine optimization (GEO) can increase AI visibility by up to 40%.
Measure Your Presence in AI Answers
We conduct a TRUSTbuilder AI Audit that creates a baseline of observed AI answers to realistic constituent and donor questions
Understand What AI Sees
Your Audit identifies inaccuracies, missing expertise, influential sources, and organizations appearing instead of you on LLMs and other AI platforms.Â
Strategy Beyond the Audit
Moore’s brand experts create a roadmap for building AI visibility across the top six AI platforms on the topics and questions your audiences care about.Â
Act to Improve Your Results
We work with you to improve authoritative facts, expert content, accessible digital information and credible outside sources, so AI platforms will discover you and understand your presentation of your brand.Â
Get the
TRUSTbuilder AI Playbook
Moore’s free guide offers nine practical actions for you to take to build brand authority in an AI-driven world. Prepare for agentic giving today!Â
Continuous Improvement
Build Systems for Brand Growth
We don’t just audit your presence and wish you good luck. Moore’s brand experts use a five-step process of measure, understand, strategize, activate, and repeat to connect diagnostic findings to your brand to action with real results and easier GEO wins.Â
Build a Unique Voice
Extend Your Brand into AI Discovery
TRUSTbuilder AI combines AI discovery intelligence with Moore’s brand strategy expertise to help you understand how you are represented in AI-generated answers and strengthen the information, expertise, and credibility that shape those representations.Â
Why Choose TRUSTbuilder AI?
TRUSTbuilder AI helps you understand how AI platforms represent your mission, issue area, expertise, and credibility. By measuring observed responses, identifying information opportunities and influential sources, and developing an authority-building strategy, you can take informed steps to strengthen your representation in AI discovery. Here’s how:Â
Get Results Across Agents & LLMs
Don’t just ask one generative engine how you rank. Our Audit reviews your presence on ChatGPT, Claude, Gemini, Google AI Mode, Google AI Overviews, and Meta AI side-by-side.Â
Comprehensive Results
Moore’s TRUSTbuilder AI Audit gives you nonprofit results for each action step: discover, decide, check, give, and volunteer. You see questions you won and ones you lost, as well as what the AI says about you when prompted.Â
Brand Authority Beyond AI Visibility
TRUSTbuilder AI evaluates more than whether you appear in AI-generated answers. It examines how your organization is described, the credibility and accuracy of the information presented, and its representation relative to peers. Â
Connected Brand and AI Strategy
Moore’s experts in audience research, positioning, and messaging address your underlying brand challenges that may affect how you are represented in AI discovery for increased brand perception.Â
Nonprofit Focus
Our work is with purpose-driven organizations, so every question has a donor or volunteer intent: first gift, monthly, major, legacy, tribute, workplace match, donor advised fund, and more.Â
Prepare for Agentic Giving.
Agentic giving is when personal AI agents research where to give and may eventually complete the gift. We test if agents can complete a gift to prepare for this type of agentic giving.Â